4949 W. Buckeye Rd.
Phoenix, AZ 85043
(602) 353-1600
[email protected]
www.good-fibers.com

Phoenix, AZ-based manufacturer GoodFibers has a long history in the nonwovens industry. The company was founded by Milyon S.A., a family-owned maker of nonwovens and wipes established in 1958 in Mexico City.

Mauricio Menache, CEO of GoodFibers, represents the third generation of his family in the business. “It’s been an ambition of mine and my partners to replicate our Latin American success in the U.S. market by leveraging the experience, knowledge and relationships that we have in the industry.”

Today, GoodFibers is a contract manufacturer of wet and dry wipes and is the largest wipes converter by volume on the U.S.’s West Coast. GoodFibers was founded in 2017 through the acquisition of American Premier Products, a wet wipe contract manufacturer that had been in business since 2003.

In the five years since the acquisition, GoodFibers has grown from one production line to eight high-speed production lines and has significantly expanded the capabilities and offerings of the company. GoodFibers now sells into every major wipes category including household, baby, personal care, cosmetics, healthcare, automotives and a number of other categories across multiple channels. The company has a wide variety of contract manufacturing and private label customers ranging from start-ups to leading CPGs and retailers across North America. It has extensive batching and converting capabilities across approximately 200,000 square feet at its facility in Phoenix where it produces every major format of wipes.

GoodFibers, which uses spunlace, wetlaid, airlaid, spunbond and other composite materials for its wipes, produces flatpack, crossfold and canister wet wipes utilizing a large assortment of both proprietary, licensed and customer-owned formulas. The company is an FDA and EPA registered facility, is regularly audited by UL, and maintains an ISO 22716 certification. The company can also produce a variety of dry formats for multiple uses.

When it comes to sustainability, Menache says GoodFibers has been a leader in the transition to plant-based products in the U.S. wipes market, and has successfully transitioned several customers into plant-based materials, such as 100% viscose spunlace.

“Environmental sustainability is critically important for the wipes industry, especially as European standards are leading a global shift towards plant-based alternatives for nonwovens, and we believe it’s coming faster than most anticipate,” he comments.

Currently the company supplies customers in the U.S., Mexico and Canada, and has the potential to expand into an additional facility in the U.S. over the coming years.

“GoodFibers is a highly flexible contract manufacturer and we pride ourselves in our service and quality, and our ability to exceed in value proposition versus our larger competitors when it comes to large and medium sized customers,” he says. “GoodFibers is also West Coast-based which provides several logistical advantages. We are highly entrepreneurial and can develop new processes to produce first-to-market offerings.”

According to Menache, demand in most categories has stabilized and remains strong and continues to grow at a slow pace. Disinfecting and sanitizing wipes are in a more fluid demand situation based on several factors, including an excess of supply in many areas, but the company expects the market to further stabilize in 2023 and continue growing at a steady pace.

“The market is definitely challenging in 2022 due to the fluid demand situation in 2020-21 that caused the industry to over-invest in converting capacity, but companies with solid customer foundations and reputations will be in a good position for growth in 2023 and beyond,” he concludes.